A personal estate agent for your buyers.

Ladder creates happy buyers and future sellers.

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Hi, can I view Rose Cottage this weekend?9:47pm
Hi Sarah, how’s Saturday 2pm? What are you looking for?9:47pm
Works! I’d love a garden and a kitchen-diner! It’s just me moving alone.9:48pm
Perfect, we’ll show you another property that could fit on Saturday too! Do you need to sell before you can move?9:48pm
Yes, my 1 bed flat. I’ll need a mortgage too.9:49pm
We can value your flat free on Saturday and our mortgage adviser will call you tomorrow.9:49pm

Ladder interviews your buyers so you know exactly what they need.

✓Double bedroom
✓Kitchen-diner · must-have
✓Open fireplace
✓South-facing garden · must-have
S
Sarah, applicantRightmove enquiry · Rose Cottage · Tue 9:47pm
MovingJust her
Must-havesGarden, kitchen-diner
Position1 bed flat, must sell first Valuation Sat
FinanceNeeds a mortgage Adviser call
ViewingRose Cottage, Sat 14:00 Booked
● Saved to your CRM

We keep them happy by sending personal recommendations.

The house they enquire on isn’t always the one they buy. Ladder learns buyer preferences and sends matches with your listings on WhatsApp!

Match for Sarah2 bed terrace, garden£425,000
Match for Sarah2 bed stone cottage, kitchen-diner£450,000
Match for Sarah1 bed cottage, garden£335,000
Rose CottageEnquired about · viewing Sat 14:00

Every buyer is a future seller.

Ladder asks every buyer about their own home, books the valuation and passes mortgage leads to your broker.

Sarah’s flatValuation · Saturday
Valuation booked
Mortgage referral
Valuation booked
Mortgage referral

Trusted by

Coast and Country Estate Agents
Keeleys
“The smartest and most personable AI on the market, buyers wanted to go through my agency before we even spoke to them.”
Ashley Mathews, OwnerCoast and Country Estate Agents

Pricing

Free for a month. Then it pays for itself.

Run Ladder on your real enquiries for a month, set up with your team. After that, it’s priced so the valuations and referrals it brings in give you a positive ROI.

Book a free pilot Try the demo

About us

Why we built Ladder.

Ladder co-founders Pranav Ahluwalia and William Mathews holding a giant hackathon winner cheque

Buying a home is the biggest financial decision most people make. It's also the most confusing.

Buyers often reach out to an agent with no idea what they can afford, whether their own home will sell for enough or what happens next.

We're fixing this broken journey, with our AI sales negotiator picking up the first piece - a buyer's first interaction.

We’re building it with agents, not for them. Try it and tell us what you think.

Pranav & WillCo-founders

Questions

What agents ask us.

Street, Rex, Apex27 and 10ninety today, with Alto coming soon. Portal leads from Rightmove, Zoopla and OnTheMarket come in by simple email forwarding.